Strategic Pharmaceutical Marketing Management in Growth Markets (Bog, Hardback, Engelsk)
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Strategic Pharmaceutical Marketing Management in Growth Markets

(Bog, Hardback, Engelsk)
Forfatter: Mithun (Hegde & Hegde Pharmaceutica LLP Nandy
Strategic Pharmaceutical Marketing Management in Growth Markets
Forlag: Taylor & Francis Ltd

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India is the largest provider of generic drugs globally. Indian pharmaceutical sector supplies over 50% of global demand for various vaccines and thus, holds an important position in global pharmaceutical sector. This book is a comprehensive study of pharmaceutical marketing management in the Indian context and similar growth markets.

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Forlag Taylor & Francis Ltd
Forfatter Mithun (Hegde & Hegde Pharmaceutica LLP Nandy
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 09-05-2023
Første udgivelsesår 2023
Illustrationer 28 Tables, black and white; 21 Line drawings, black and white; 10 Halftones, black and white; 31 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 268
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 268 pages, 28 Tables, black and white; 21 Line drawings, black and white; 10 Halftones, black and wh
Mål 240 x 163 x 21
ISBN-13 / EAN-13 9781032289427