The Consumer Insights Handbook: Using Audience Research to Make Smart Decisions

(Bog, Paperback / softback, Engelsk)

Forventes på lager: 09-07-2026

Levering: Kan forudbestilles (Forventes d. 09-07-2026)

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Beskrivelse

Researching audiences is a dynamic and intellectually challenging process that celebrates innovative approaches to consumer desires, needs, and behaviors. Whether you are working on a brand, product, or a strategic campaign, successfully reaching your target audience and meeting your objectives requires good research.

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Alle detaljer

Forlag Bloomsbury Publishing PLC
Forfatter Danielle Sarver (Ravensbourne University London Coombs
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 09-07-2026
Første udgivelsesår 2026
Illustrationer 56 bw illus, 5 tables
Originalsprog United Kingdom
Sideantal 304
Indbinding Paperback / softback
Forlag Bloomsbury Publishing PLC
Sideoplysninger 304 pages, 56 bw illus, 5 tables
Mål 254 x 178
ISBN-13 / EAN-13 9798881807474