The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and... (Bog, Paperback / softback, Engelsk)
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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits

(Bog, Paperback / softback, Engelsk)
Forfattere: Christian Conrad, Marjorie Ellis Thompson
The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
Forlag: Taylor & Francis Ltd

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The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR and sustainability communications from the frontline

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Forlag Taylor & Francis Ltd
Forfattere Christian Conrad, Marjorie Ellis Thompson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 24-06-2024
Første udgivelsesår 2024
Originalsprog United Kingdom
Sideantal 348
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 348 pages
Mål 246 x 174
ISBN-13 / EAN-13 9781032838427