The New Consumer Psychology: Scanning buying behavior with MRI of the mind (Bog, Paperback / softback, Engelsk)

The New Consumer Psychology: Scanning buying behavior with MRI of the mind

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Sang Min (Leo) (Yonsei University Whang
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 03-11-2015
Første udgivelsesår 2015
Illustrationer 20 Tables, black and white; 105 Halftones, black and white; 105 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 202
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 202 pages, 20 Tables, black and white; 105 Halftones, black and white; 105 Illustrations, black and
Mål 158 x 234 x 25
ISBN-13 / EAN-13 9781138898936