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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

(Bog, Paperback / softback, Engelsk)
Forfattere: M. Fisher, M. Abbott
Forlag: Palgrave Macmillan

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To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

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Forlag Palgrave Macmillan
Forfattere M. Fisher, M. Abbott
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2014
Udgivelsesdato 01-01-2014
Første udgivelsesår 2014
Illustrationer VIII, 192 p.
Originalsprog United Kingdom
Sideantal 192
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 192 pages, VIII, 192 p.
Mål 138 x 217 x 13
ISBN-13 / EAN-13 9781349467792