The Promise of Social Marketing: A Powerful Tool for Changing the World for Good (Bog, Paperback / softback, Engelsk)

The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

(Bog, Paperback / softback, Engelsk)
Forfatter: Chahid Fourali

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Beskrivelse

Social marketing is generally considered to be what takes place in the domain where human interests override commercial ones. The Promise of Social Marketing examines the potential for social marketing to address local and global issues associated with the human plight, clarifies the philosophies that underpin good practice in social mark

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Chahid Fourali
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-06-2020
Første udgivelsesår 2020
Originalsprog United Kingdom
Sideantal 164
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 164 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780367596286