The Routledge Companion to Corporate Branding
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032252599
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Beskrivelse
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 29-01-2024 |
| Første udgivelsesår | 2024 |
| Serie | Routledge Companions in Marketing, Advertising and Communication |
| Illustrationer | 37 Tables, black and white; 54 Line drawings, black and white; 54 Illustrations, black and white |
| Fagredaktør | Oriol (ESADE Business School Iglesias, Nicholas (Kristiania University College Ind, Majken (Copenhagen Business School Schultz |
| Originalsprog | United Kingdom |
| Sideantal | 512 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 512 pages, 37 Tables, black and white; 54 Line drawings, black and white; 54 Illustrations, black an |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032252599 |