The Routledge Companion to Strategic Marketing
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781138489080
- Se flere detaljer ▼
Beskrivelse
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 25-11-2020 |
| Første udgivelsesår | 2020 |
| Serie | Routledge Companions in Marketing, Advertising and Communication |
| Illustrationer | 19 Tables, black and white; 38 Line drawings, black and white; 2 Halftones, black and white; 40 Illustrations, black and white |
| Fagredaktør | Bodo B. Schlegelmilch, Russell S. Winer |
| Originalsprog | United Kingdom |
| Sideantal | 480 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 480 pages, 19 Tables, black and white; 38 Line drawings, black and white; 2 Halftones, black and whi |
| Mål | 229 x 152 |
| ISBN-13 / EAN-13 | 9781138489080 |