What's Your Business?: Corporate Design Strategy Concepts and Processes (Bog, Paperback / softback, Engelsk)
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What's Your Business?: Corporate Design Strategy Concepts and Processes

(Bog, Paperback / softback, Engelsk)
Forfatter: Claire T. Tomlins
What's Your Business?: Corporate Design Strategy Concepts and Processes
Forlag: Taylor & Francis Ltd

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What’s Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace,

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Claire T. Tomlins
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 16-12-2019
Første udgivelsesår 2019
Originalsprog United Kingdom
Sideantal 324
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 324 pages
Mål 173 x 244 x 24
ISBN-13 / EAN-13 9780367879181