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Salgsledelse og markedsføringsledelse
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Bemærk: Kan ikke garanteres før jul. Se dato på varen.
Strategic Marketing Management in Asia: Case Studies and Lessons across Industries (Bog, Hardback, Engelsk)Completely revised and updated to match current needs, especially after COVID, this book was written with the special... Læs mere
Levering: Kan forudbestilles (Forventes d. 13-04-2026) -
Bemærk: Kan ikke garanteres før jul. Se dato på varen.
Strategic Altruism: Total Strategy Inspired by Kazuo Inamori’s Management Philosophy (Bog, Hardback, Engelsk)This volume introduces a new ethical framework for business grounded in Kazuo Inamori’s management philosophy. It is written for business scholars, ethicists, corporate leaders, policymakers, and graduate students seeking alternatives to conventional management paradigms.
Levering: Kan forudbestilles (Forventes d. 25-02-2026) -
Bemærk: Kan ikke garanteres før jul. Se dato på varen.
Business Model Disclosure in Non-Financial Reporting (Bog, Hardback, Engelsk)The book offers a current picture of business model disclosure practices, discussing the benefits and challenges and assessing the most recent... Læs mere
Levering: Kan forudbestilles (Forventes d. 11-03-2026) -
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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications (Bog, Hardback, Engelsk)The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing... Læs mere
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International Marketing in the Network Economy: A Knowledge-Based Approach (Bog, Hardback, Engelsk)The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of... Læs mere
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Building Brand Value the Playboy Way (Bog, Hardback, Engelsk)Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
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The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution (Bog, Hardback, Engelsk)A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and... Læs mere
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Green Marketing: A Case Study of the Sub-Industry in Turkey (Bog, Hardback, Engelsk)Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.
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Sales Excellence: Systematic Sales Management (Bog, Hardback, Engelsk)This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice.
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Neuromarketing: Exploring the Brain of the Consumer (Bog, Hardback, Engelsk)Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer... Læs mere
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Luxury Fashion Retail Management (Bog, Hardback, Engelsk)Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics.
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UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience (Bog, Hardback, Engelsk)Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience.
Levering: Skaffevare (forvent 14 - 30 hverdage)
