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Salgsledelse og markedsføringsledelse
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The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices (Bog, Hardback, Engelsk)This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced... Læs mere
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Internet-Based Customer Value Management: Developing Customer Relationships Online (Bog, Hardback, Engelsk)Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships.
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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies (Bog, Hardback, Engelsk)This book presents current research on boundary spanning elements. and this monograph aggregates... Læs mere
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Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation (Bog, Hardback, Engelsk)Adoption of Innovation
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Sustainable Luxury Brands: Evidence from Research and Implications for Managers (Bog, Hardback, Engelsk)Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and... Læs mere
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Creative Marketing: An Extended Metaphor for Marketing in a New Age (Bog, Hardback, Engelsk)Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success.
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Globalization and Marketization of Government Services: Comparing Contemporary Public Sector Developments (Bog, Hardback, Engelsk)How far can government be reinvented? Case studies explore The US Government's National... Læs mere
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The Routledge Companion to Critical Marketing (Bog, Hardback, Engelsk)This seminal work curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. It is unmissable for scholars and students... Læs mere
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Sociopolitical Advocacy and the Role of Public Relations: Theoretical Developments and Emerging Perspectives on Corporate Social Advocacy and Related Constructs (Bog, Hardback, Engelsk)This volume explicates the role of sociopolitical advocacy and other related constructs as forms of prosocial communication. It will appeal to advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.
Levering: Kan forudbestilles (Forventes d. 20-02-2026) -
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National Culture and Corporate Responses to Climate Change (Bog, Hardback, Engelsk)This book analyzes the impact of national culture on a range of corporate carbon practices and explores the interaction between hard... Læs mere
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AI Strategy for Sales Teams: Integrating AI into Human Centred Selling (Bog, Hardback, Engelsk)Leverage AI and new technologies to build trust with your customers and guide them through their complex buying journeys in this increasingly digital era.
Levering: Kan forudbestilles (Forventes d. 03-07-2026) -
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Women Leading Sustainability: The Feminine Shift (Bog, Hardback, Engelsk)Celebrating Women in Sustainability: Voices for the Future spotlights the remarkable contributions of women shaping the future of sustainability. Their stories serve as powerful examples to inspire the next generation of young women pursuing careers in sustainability.
Levering: Kan forudbestilles (Forventes d. 19-03-2026)
