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This practical book presents a comprehensive toolkit of 20 innovative, high-impact pedagogical approaches, field-tested... Læs mere
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Green Policies and Augmented Reality in InsurTech: Catalysts for Sustainability and Innovation offers a timely and in-depth exploration of the convergence between environmental sustainability and advanced technologies within the insurance sector.
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This volume presents selected papers on recent management research from the 20th Eurasia Business and Economics Society (EBES) Conference, which was held in Vienna in 2016.
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This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing... Læs mere
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Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.
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Packed with real-world examples and grounded in best practices, learn how to deliver multi-layered experiences which will surprise and delight customers in equal measure
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This book offers a clear exploration of how sustainability can be embedded within the luxury industry. Designed for undergraduate and... Læs mere
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The first of its kind, this book shows that enterprises owned and managed by their own staff as cooperatives, estimated to be over... Læs mere
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This book provides an overview of how cutting-edge technologies, i.e., artificial intelligence, data-driven analytics, large language models, simulation and digital twin, extended reality, will reshape future digital and smart logistics planning and operations.
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Analysing the complex intersections between artists, creatives and markets, this new edition addresses the world that is emerging following a global crisis. It... Læs mere