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This concise introductory textbook enables students to understand and apply the key concepts of marketing.
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Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.
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Create winning value propositions and grow your business with this practical guide for business heads.
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Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
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This book provides cultural leaders, both emerging and established, with actionable tools to measure outcomes, communicate value, and build sustainable programs that create lasting positive change.
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The book presents empirical insights on the relationship between corporate governance, environmental exposure and environmental... Læs mere
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Create effective video marketing to stand out from a sea of content, connect with your audiences and boost brand awareness and sales.
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Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.
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Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.
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Maximize the success of your social media marketing by creating a complete strategy that is integrated throughout your organization and built around engaging content and measurable campaigns.
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Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.
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Apply and scale agile processes and principles to create innovative and responsive marketing, to drive growth and adapt to today's changing and unpredictable environment.