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With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.
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Learn how to develop and implement data-driven marketing strategies to attain measurable results and business growth with this textbook.
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Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.
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Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer data for further insight.
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Discover how to maximise customer retention, recurring revenue and growth, build a productive and balanced team and excel as a Customer Success professional - in just 6 minutes!
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This book analyses the relationship between the private sector, UK official development aid (ODA) and... Læs mere
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The contribution of this book is the development of the assessment tool for measuring social responsibility of every enterprise – Enterprise Social Responsibility Index (EnSRI) and Consumer Social responsibility Index (CnSRI).
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Written by two practitioners with deep professional experience, this book introduces readers to the practice of public interest communications, a... Læs mere
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Business has a sustainability problem—and sustainability has a business problem, with many companies fearful of engaging with social and environmental issues due to the costs and risks.
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Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.