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Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.
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Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.
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Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
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Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.
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Build a successful brand and create value through achieving the active involvement of your organisation's people.
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A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of... Læs mere
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Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that... Læs mere
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Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which... Læs mere
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This book is a guide to understanding the complex process of co-branding... Læs mere
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This text prepares readers to incorporate corporate advocacy into future communications roles in ethical, thoughtful, and strategic ways. It is an... Læs mere
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This engaging and practical book gives readers all the tips and tools they need to become an accomplished creator and conveyor of stories in order to effect positive purpose-led change within their organisation.