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Food, People and Society is written for a wide audience, including students and academics interested in food perception and consumption, policy makers, health educators and nutritionists, food manufacturers and food marketers.
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This book provides sales management with a new steering tool that is oriented toward future revenue and profits while setting new, concise, and directly applicable work frames.
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?Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.
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Exporting Essentials: Selling Products and Services to the World Successfully is for entrepreneurs and small business owners—the makers, movers, and shakers in our world—interested in taking their businesses to the next level of growth through exports.
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Leverage AI and new technologies to build trust with your customers and guide them through their complex buying journeys in this increasingly digital era.
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Celebrating Women in Sustainability: Voices for the Future spotlights the remarkable contributions of women shaping the future of sustainability. Their stories serve as powerful examples to inspire the next generation of young women pursuing careers in sustainability.
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This practical book presents a comprehensive toolkit of 20 innovative, high-impact pedagogical approaches, field-tested... Læs mere
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