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Step into the evolving realm of global marketing where technological shifts, changing consumer behaviors, and updated regulations... Læs mere
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Navigate the dynamic realm of financial services sales in a digital era with actionable tactics that build robust... Læs mere
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Survive and excel in today's dynamic sales arena by blending hard skills like strategic planning, prospecting, and progression... Læs mere
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This practical guide gives you a step-by-step framework to build a modern ticketing strategy that drives sales, engages supporters and builds loyalty.
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The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most... Læs mere
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This book bridges that gap, equipping readers with the knowledge and tools to make conscious, impactful decisions that drive lasting change.
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This essential guide empowers readers to leverage AI as a tool for efficiency, financial viability, growth and innovation and as a force for positive social and environmental impact, creating sustainable shared value for all stakeholders.
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Offers readers a profound insight into the cognitive, economic and societal factors underlying our inaction on climate change, equipping us with a unique toolkit to confront our collective inertia and the barriers to necessary global responses.
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Sales is dead: long live selling. Reimagine the seller-buyer relationship and equip yourself with new thinking, tools, and methodologies to drive immediate, transformative revenue performance.
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Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
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The book explores the social relations and moral fabric of the firm and the creativity of human action at work.