Strategic Brand Management: Surviving the Competitive Environment
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032947464
- Se flere detaljer ▼
Forventes på lager: 12-10-2026
Beskrivelse
The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 12-10-2026 |
| Første udgivelsesår | 2026 |
| Illustrationer | 22 Tables, black and white; 30 Line drawings, black and white; 5 Halftones, black and white; 35 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 280 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 280 pages, 22 Tables, black and white; 30 Line drawings, black and white; 5 Halftones, black and whi |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032947464 |