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Learn how to leverage employee advocacy as a new channel to market and develop trusted brand messages with this expert blueprint.
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Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.
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Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.
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Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.
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Lead your organization with a customer experience vision that captures the voice of the customer and empowers employees to improve how they develop, market and sell your products and services.
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Improve your pitches and overall tendering process with this practical guide to winning bids in professional services firms.
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Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.
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Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
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Draws customer-centric marketing and innovative business strategy together into a breakthrough formula for transformative, long-term growth.
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Develop the skills to design and implement a sustainable customer loyalty improvement programme in your organization and be rewarded with increased market share, improved sales and enhanced profitability.
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Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.