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Create customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.
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Understand what makes a luxury brand, how to market one successfully and the latest opportunities created by technological developments and end-to-end sustainability with this complete guide to luxury brand management.
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Increase B2B marketing leads, conversion rates and customer retention by designing a complete buyer journey that aligns with client needs.
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Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.
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Increase engagement, brand reach and conversion rates by implementing a streamlined and inclusive content marketing strategy that successfully cuts through the noise.
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Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.
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Adapt and thrive in the digital-first and physical sphere by embracing retail disruption and the next generation of technological innovations such as instant commerce and non-fungible tokens (NFTs) .
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Define and communicate an authentic brand purpose and close the say-do gap to drive growth, innovation and loyalty.
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Create a long-term, integrated customer engagement strategy using effective social media campaigns that will enhance ROI across digital channels, employing structured and practical guidance in addition to global case studies.
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Integrate media outreach into your overall strategy by breaking down the process of developing various kinds of pitches, approaching different media outlets and engaging in thought leadership tactics.
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Enhance your business planning with this collection of the most valuable business models, including expertly explained theory, case studies and supporting templates.
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Transform your luxury brands' culture and practices and become authentically sustainable whilst continuing to grow.