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Salgsledelse og markedsføringsledelse
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Bemærk: Kan ikke garanteres før jul.
Executive Engagement Strategies: How to Have Conversations and Develop Relationships that Build B2B Business (Bog, Hardback, Engelsk)Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value.
Status: Skaffevare (forvent 3 - 8 uger) -
Bemærk: Kan ikke garanteres før jul.
Global Brand Management: A Guide to Developing, Building & Managing an International Brand (Bog, Hardback, Engelsk)Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
Status: Skaffevare (forvent 3 - 8 uger) -
Bemærk: Kan ikke garanteres før jul.
Branded Male: Marketing to Men (Bog, Hardback, Engelsk)Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.
Status: Skaffevare (forvent 3 - 8 uger) -
Bemærk: Kan ikke garanteres før jul.
Stickier Marketing: How to Win Customers in a Digital Age (Bog, Paperback / softback, Engelsk)Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.
Status: Skaffevare (forvent 3 - 8 uger) -
Bemærk: Kan ikke garanteres før jul.
Understanding Markets and Strategy: How to Exploit Markets for Sustainable Business Growth (Bog, Paperback / softback, Engelsk)Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.
Status: Skaffevare (forvent 3 - 8 uger) -
Bemærk: Kan ikke garanteres før jul.
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques (Bog, Paperback / softback, Engelsk)Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
Status: Skaffevare (forvent 3 - 8 uger) -
Bemærk: Kan ikke garanteres før jul.
Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare (Bog, Hardback, Engelsk)Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Status: Skaffevare (forvent 3 - 8 uger) -
Bemærk: Kan ikke garanteres før jul.
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy (Bog, Paperback / softback, Engelsk)Identify the real content marketing roadblocks and how to address the disruption with guidance from the field's most respected name.
Status: Skaffevare (forvent 3 - 8 uger) -
Bemærk: Kan ikke garanteres før jul.
Branding Inside Out: Internal Branding in Theory and Practice (Bog, Paperback / softback, Engelsk)Build a successful brand and create value through achieving the active involvement of your organisation's people.
Status: Skaffevare (forvent 3 - 8 uger) -
Bemærk: Kan ikke garanteres før jul. Se dato på varen.
The Nonprofit Crisis: Leadership Through the Culture Wars (Bog, Paperback / softback, Engelsk)Levering: Kan forudbestilles (Forventes d. 22-01-2026) -
Bemærk: Kan leveres før jul.
Marketing Channel Management: Organization and Coordination (Bog, Paperback / softback, Engelsk)A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of... Læs mere
Levering: 6 - 9 hverdage -
Bemærk: Kan ikke garanteres før jul. Se dato på varen.
Sustainable Brand Leadership: How to Build a Lasting Legacy (Bog, Paperback / softback, Engelsk)Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that... Læs mere
Levering: Kan forudbestilles (Forventes d. 30-01-2026)
