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This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and... Læs mere
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Sales is dead: long live selling. Reimagine the seller-buyer relationship and equip yourself with new thinking, tools, and methodologies to drive immediate, transformative revenue performance.
Bemærk: Kan ikke garanteres før jul. Se dato på varen.
Sales is dead: long live selling. Reimagine the seller-buyer relationship and equip yourself with new thinking, tools, and methodologies to drive immediate, transformative revenue performance.
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This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.
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BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book... Læs mere
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This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing... Læs mere
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Fully revised and updated, Marketing Communications 2nd edition acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
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Exploring Cultural Value presents ground breaking new research on the use of the cultural value lens to explain and investigate those areas of society where art and culture can have an impact or add value, beyond economic measures.
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