Business Digitalization: Corporate Identity and Reputation (Bog, Hardback, Engelsk)

Business Digitalization: Corporate Identity and Reputation

(Bog, Hardback, Engelsk)

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This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 29-09-2023
Første udgivelsesår 2023
Serie Routledge Studies in Marketing
Illustrationer 2 Tables, black and white; 4 Line drawings, black and white; 6 Halftones, black and white; 10 Illustrations, black and white
Fagredaktør Pantea (Middlesex University London Foroudi, Maria Teresa (University of Salerno Cuomo
Originalsprog United Kingdom
Sideantal 188
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 188 pages, 2 Tables, black and white; 4 Line drawings, black and white; 6 Halftones, black and white
Mål 234 x 156
ISBN-13 / EAN-13 9781032512358