Business Digitalization: Corporate Identity and Reputation
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032512365
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Beskrivelse
This book investigates and explores the impact of digital transformation on building corporate branding, identity and reputation.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 18-12-2024 |
| Første udgivelsesår | 2024 |
| Serie | Routledge Studies in Marketing |
| Illustrationer | 2 Tables, black and white; 4 Line drawings, black and white; 6 Halftones, black and white; 10 Illustrations, black and white |
| Fagredaktør | Pantea (Middlesex University London Foroudi, Maria Teresa (University of Salerno Cuomo |
| Originalsprog | United Kingdom |
| Sideantal | 188 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 188 pages, 2 Tables, black and white; 4 Line drawings, black and white; 6 Halftones, black and white |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032512365 |