Corporate Brand Design: Developing and Managing Brand Identity (Bog, Paperback / softback, Engelsk) af Mohammad Mahdi Foroudi
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Corporate Brand Design: Developing and Managing Brand Identity

(Bog, Paperback / softback, Engelsk)
Forfattere: Mohammad Mahdi Foroudi, Pantea (Middlesex University London Foroudi
Corporate Brand Design: Developing and Managing Brand Identity
Forlag: Taylor & Francis Ltd

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This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.

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Forlag Taylor & Francis Ltd
Forfattere Mohammad Mahdi Foroudi, Pantea (Middlesex University London Foroudi
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-09-2021
Første udgivelsesår 2021
Illustrationer 8 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and white
Fagredaktør Mohammad Mahdi Foroudi, Pantea (Middlesex University London Foroudi
Originalsprog United Kingdom
Sideantal 270
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 270 pages, 8 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and w
Mål 175 x 247 x 19
ISBN-13 / EAN-13 9780367515027