Corporate Brand Design: Developing and Managing Brand Identity (Bog, Hardback, Engelsk) af Mohammad Mahdi Foroudi

Corporate Brand Design: Developing and Managing Brand Identity

(Bog, Hardback, Engelsk)
Forfattere: Mohammad Mahdi Foroudi, Pantea (Middlesex University London Foroudi

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Beskrivelse

This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Mohammad Mahdi Foroudi, Pantea (Middlesex University London Foroudi
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 30-09-2021
Første udgivelsesår 2021
Illustrationer 8 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and white
Fagredaktør Mohammad Mahdi Foroudi, Pantea (Middlesex University London Foroudi
Originalsprog United Kingdom
Sideantal 270
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 270 pages, 8 Tables, black and white; 2 Line drawings, black and white; 2 Illustrations, black and w
Mål 246 x 174
ISBN-13 / EAN-13 9780367514990