Customer Service Marketing: Managing the Customer Experience (Bog, Hardback, Engelsk)
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  9. Customer Service Marketing: Managing the Customer Experience

Customer Service Marketing: Managing the Customer Experience

(Bog, Hardback, Engelsk)
Forfattere: Edwin N. (Rochester Institute of Technology Torres, Tingting (University of Central Florida Zhang
Customer Service Marketing: Managing the Customer Experience
Forlag: Taylor & Francis Ltd

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This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be particularly useful for students in hospitality guest services and services marketing.

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Forlag Taylor & Francis Ltd
Forfattere Edwin N. (Rochester Institute of Technology Torres, Tingting (University of Central Florida Zhang
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 05-12-2022
Første udgivelsesår 2022
Illustrationer 10 Line drawings, color; 123 Halftones, color; 133 Illustrations, color
Originalsprog United Kingdom
Sideantal 278
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 278 pages, 10 Line drawings, color; 123 Halftones, color; 133 Illustrations, color
Mål 246 x 174
ISBN-13 / EAN-13 9780367208929