Digital Channels and Social Media Management in Luxury Markets

(Bog, Paperback / softback, Engelsk)
Forfattere: Fabrizio (University of Turin Mosca, Chiara Civera

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Beskrivelse

This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands;how luxury companies manage their communication and distribu

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Fabrizio (University of Turin Mosca, Chiara Civera
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 14-04-2020
Første udgivelsesår 2020
Serie Routledge-Giappichelli Studies in Business and Management
Originalsprog United Kingdom
Sideantal 200
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 200 pages
Mål 155 x 235 x 12
ISBN-13 / EAN-13 9780367890667