Essentials of Marketing: Theory and Practice for a Marketing Career (Bog, Paperback / softback, Engelsk)
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Essentials of Marketing: Theory and Practice for a Marketing Career

(Bog, Paperback / softback, Engelsk)
Forfattere: David (Newcastle Business School Brown, Alex Thompson
Essentials of Marketing: Theory and Practice for a Marketing Career
Forlag: Taylor & Francis Ltd

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This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.

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Forlag Taylor & Francis Ltd
Forfattere David (Newcastle Business School Brown, Alex Thompson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 01-09-2022
Første udgivelsesår 2022
Illustrationer 41 Tables, color; 20 Line drawings, color; 112 Halftones, color; 132 Illustrations, color
Originalsprog United Kingdom
Sideantal 484
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 484 pages, 41 Tables, color; 20 Line drawings, color; 112 Halftones, color; 132 Illustrations, color
Mål 173 x 244 x 29
ISBN-13 / EAN-13 9780367773427