Ethnic Marketing: Culturally sensitive theory and practice (Bog, Hardback, Engelsk) af Guilherme (University of Newcastle Pires
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Ethnic Marketing: Culturally sensitive theory and practice

(Bog, Hardback, Engelsk)
Forfattere: Guilherme (University of Newcastle Pires, John (University of Western Sydney Stanton
Ethnic Marketing: Culturally sensitive theory and practice
Forlag: Taylor & Francis Ltd

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Internationale virksomheder Markedsundersøgelser Reklame Salgsledelse og markedsføringsledelse Økonomi
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This is an excellent resource for researchers and advanced marketing students taking both postgraduate and undergraduate courses in marketing management or strategy, as well as government, marketing practitioners and businesses seeking ways to reach ethnic communities.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Guilherme (University of Newcastle Pires, John (University of Western Sydney Stanton
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 16-12-2014
Første udgivelsesår 2014
Illustrationer 42 Tables, black and white; 24 Line drawings, black and white; 24 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 364
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 364 pages, 42 Tables, black and white; 24 Line drawings, black and white; 24 Illustrations, black an
Mål 242 x 157 x 26
ISBN-13 / EAN-13 9780415836005