Ethnic Marketing: Culturally sensitive theory and practice (Bog, Paperback / softback, Engelsk)
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Salgsledelse og markedsføringsledelse
  5. Markedsundersøgelser
  6. Reklame
  7. Internationale virksomheder
  8. Økonomi
  9. Ethnic Marketing: Culturally sensitive theory and practice

Ethnic Marketing: Culturally sensitive theory and practice

(Bog, Paperback / softback, Engelsk)
Forfattere: Guilherme (University of Newcastle Pires, John (University of Western Sydney Stanton
Ethnic Marketing: Culturally sensitive theory and practice
Forlag: Taylor & Francis Ltd

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Internationale virksomheder Markedsundersøgelser Reklame Salgsledelse og markedsføringsledelse Økonomi
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Guilherme (University of Newcastle Pires, John (University of Western Sydney Stanton
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 12-12-2016
Første udgivelsesår 2016
Originalsprog United Kingdom
Sideantal 382
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 382 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781138832206