Financial Services Marketing: A Guide to Principles and Practice (Bog, Paperback / softback, Engelsk)
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  9. Financial Services Marketing: A Guide to Principles and Practice

Financial Services Marketing: A Guide to Principles and Practice

(Bog, Paperback / softback, Engelsk)
Forfattere: Christine (Nottingham Business School Ennew, Nigel Waite, Roisin (Barclays Group Waite
Financial Services Marketing: A Guide to Principles and Practice
Forlag: Taylor & Francis Ltd

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This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.

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Forlag Taylor & Francis Ltd
Forfattere Christine (Nottingham Business School Ennew, Nigel Waite, Roisin (Barclays Group Waite
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 02-10-2024
Første udgivelsesår 2024
Illustrationer 27 Tables, black and white; 141 Line drawings, color; 26 Halftones, color; 167 Illustrations, color
Originalsprog United Kingdom
Sideantal 662
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 662 pages, 27 Tables, black and white; 141 Line drawings, color; 26 Halftones, color; 167 Illustrati
Mål 245 x 175 x 34
ISBN-13 / EAN-13 9781032504643