Financial Services Marketing: A Guide to Principles and Practice
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032504636
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Formater og udgaver
Beskrivelse
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
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| Forlag | Taylor & Francis Ltd |
| Forfattere | Christine (Nottingham Business School Ennew, Nigel Waite, Roisin (Barclays Group Waite |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 4 ed |
| Udgivelsesdato | 02-10-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | 27 Tables, black and white; 141 Line drawings, color; 26 Halftones, color; 167 Illustrations, color |
| Originalsprog | United Kingdom |
| Sideantal | 662 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 662 pages, 27 Tables, black and white; 141 Line drawings, color; 26 Halftones, color; 167 Illustrati |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032504636 |