Understand the key challenges to consider when planning, implementing and managing advertising campaigns, with this practical guide to advertising law and regulations.
Understand how aviation logistics operate with this examination of the different product sectors used by air freight and its evolution in response to market demands.
Make sound strategic decisions in an uncertain business world by using this discovery-led approach.
Understand fear, rife in many organizations, so you can redirect it to provide energy for a new wave of business innovation and growth.
Improve learning transfer in your organisation with this book which provides a step-by-step methodology for facilitating genuine behavioural change and accountability back in the workplace.
Challenge assumptions from established management thinking and achieve responsible, authentic, and sustainable leadership at your organisation.
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
Adopt the 'complex adaptive system' approach to drive success with a framework for change that embraces an organisation's human element.
Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.
Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.
Add measurable value to your business with a more focused approach to people management and an understanding of people risk.
Considers the implications of global economic transformation for procurement, and discusses the value proposition offered by contemporary procurement to business.