Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.
A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.
Increase change capability and achieve long term change with this practical overview.
Embed ERM into your organization, reach strategic goals and take more managed risks with this comprehensive overview of enterprise risk management.
Maximise the value of your brands and innovations by managing them as real business assets with this definitive guide to handling intellectual property.
Identify potential areas of risk within your business using this expert advice from leading industry contributors.
Assess the role of innovation in developing profitable business strategies with this expert commentary on effective and profitable practice in the world's new low-carbon economy.
Develop resilience and mental toughness to produce an adaptive, high performing and engaged organisation with this collection of case studies tackling a wide variety of organisational issues.
Learn important business lessons for your advertising or marketing career from this international collection of successful digital marketing campaigns.
Create profit and growth as a leader by interacting strategically with multiple stakeholders with this innovative guide to political intelligence.
Ethical Leadership suggests ways in which leaders and managers can improve and manage the ethical culture in their organizations.
Provides a unique assessment of M&A activity over the coming decade, looking at both the factors that shape successful deals, and reviewing the valuation techniques used to price them.