Commonsense Direct and Digital Marketing shows you how to plan and execute profitable direct marketing campaigns using the media of direct mail, internet marketing, copywriting and design. It is the classic work on this subject.
A practical and instantly applicable guide to training in groups, regardless of size. Includes course design and development, handy tips, checklists and quick reference guides.
The Servant Leader advises the reader how to be an effective and ethical leader.
Containing numerous case studies from a wide range of international organizations, Mentoring in Action presents a variety of mentoring schemes, pointing out both successes and failures.
A practical introduction to the essential skills required by facilitators. Facilitation Made Easy is packed with detailed examples, checklists and proven tips on how to improve meetings and workshops.
This practical guide examines how to research customer satisfaction and loyalty from both a client and supplier perspective, and how to get the best results from such research.
Revised and updated to cover developments and thinking in transport economics, Applied Transport Economics examines the application of... Læs mere
This toolkit of facilitation techniques should provide readers with all they need to develop and hone their facilitation skills. Complete with case studies... Læs mere
Understand why innovation in organizations shouldn't be left to chance and develop those key skills that will allow you to build an innovative company, increase the quantity and quality of ideas, lead effectively and accelerate success.
Transform the way you think about money in this easy-to-use, jargon-free guide which busts commonly held financial myths, helping you to get the most of your cash in today's digital world.
Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
Learn how to build and expertly lead a fulfilled and purposeful human-centred organization using the thinking of four of the greatest philosophers.