Successfully market your small business or start-up with this detailed guide, offering tried and tested advice on advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.
The Call Centre Training Handbook provides line managers, trainers and coaches with practical training and measurement techniques for improving call centre and contact centre performance around the world.
Better understand experiential learning across a range of cultures and contexts, from education to corporate training, with this popular book.
Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial... Læs mere
The Essential Guide to Workplace Mediation and Conflict Resolution is a practical guide to help implement and succeed in workplace mediation and conflict resolution.
Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.
Essential reading for leaders this book is full of inspirational ways to improve the creativity of your team, drive innovation and boost the performance of any organization.
An interactive guide which helps everyone to assess their aptitude and personality traits though the use of questionnaires, as well as including tests of verbal and numerical ability.
This book uses examples of managing risk in extreme environments to highlight the key principles of risk management which can be applied in a corporate setting.
The Essential Guide to Employee Engagement explores how managers can engage their staff to become more productive, engender greater levels of customer satisfaction, drive organizational success and retain talented employees.
Project Management Life Cycle presents a complete methodology for project management including project initiation, project planning, project execution and project closure.
Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.