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Make sound strategic decisions in an uncertain business world by using this discovery-led approach.
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Understand fear, rife in many organizations, so you can redirect it to provide energy for a new wave of business innovation and growth.
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Improve learning transfer in your organisation with this book which provides a step-by-step methodology for facilitating genuine behavioural change and accountability back in the workplace.
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Challenge assumptions from established management thinking and achieve responsible, authentic, and sustainable leadership at your organisation.
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Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
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Adopt the 'complex adaptive system' approach to drive success with a framework for change that embraces an organisation's human element.
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Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.
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Engage with increasingly empowered consumers through multiple channels on a global scale with this must-have guide for prospective and practicing advertising professionals.
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Add measurable value to your business with a more focused approach to people management and an understanding of people risk.
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Considers the implications of global economic transformation for procurement, and discusses the value proposition offered by contemporary procurement to business.
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Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.
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A fresh look at the current marketing landscape and the fundamental skills marketers must master to succeed.