This revised edition offers a clear theoretical framework for practitioners and includes guidance on key learning theories. It includes sections on coaching learning theories and values, mentoring and coaching models, practice skills and boundaries and coaching ethics.
A practical and accessible workbook that takes readers step by step through the strategic planning process, explaining the concepts and providing the tools and techniques needed to formulate and implement a strategic plan.
Convert shoppers into buyers at the point of purchase more effectively with this book written by 35 experts from around the globe.
The Complete Personality Assessment provides numerous tests and self-assessment exercises to reveal not only who we are right now, but what we can do and where we can go as individuals and in our working lives.
Organizational Behaviour bridges the gap between OB and HRM. Examining the theory and practice behind OB, it covers the key areas in management studies including diversity, corporate governance, leadership, managing teams, cutlure and change.
Emotional Intelligence Coaching describes how to assess and manage the emotions of one's self, or others. The authors present the skills necessary to use EI as a powerful tool to help coach for enhanced performance.
John Adair's Leadership Lexicon is an all-in-one volume of his ground breaking and influential works on leadership. Including the international best-seller Leadership of Muhammad, it explores the nature of motivation, strategy and the skills needed to become a leader.
Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
How to Pass the UK's National Firefighter Selection Process complies with the... Læs mere
Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.