Equip yourself with the tools, frameworks and approaches needed to successfully deploy key account management programmes.
Improve consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.
Develop employees swiftly and effectively for leadership roles in your organization.
Develop value propositions and understand why having them will increase a company's profit with this concise, highly-practical guide.
Learn about the supply chain challenges facing retailers with this multi-contributed book from acclaimed academics and experienced retail logistics practitioners.
Explore key lessons from leading global retailer, Tesco, on how organizations can compete through lean thinking and putting customers first.
Discover and benefit from 25 unconventional solutions to business challenges from pioneering thinkers at global organizations and brands, including Google, Ocado, McLaren, Comic Relief, V&A, National Trust and Dropbox.
Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.
Effectively communicate to all stakeholders the value of HR schemes and projects with this practical guide for HR professionals.
Bridge the gap between the changes an organization would like to make and its ability to do so with this evidence-based roadmap to building change capabilities within organizations.
Examine supply chain management in the context of humanitarian logistics, supported by international practitioner case studies and problem-based learning.