Marketing and American Consumer Culture: A Cultural Studies Analysis (Bog, Hardback, Engelsk) af Arthur Asa Berger

Marketing and American Consumer Culture: A Cultural Studies Analysis

(Bog, Hardback, Engelsk)
Forfatter: Arthur Asa Berger



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Beskrivelse

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Arthur Asa Berger
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2016
Udgivelsesdato 28-12-2016
Første udgivelsesår 2016
Illustrationer 28 Illustrations, black and white; XI, 164 p. 28 illus.
Originalsprog Switzerland
Sideantal 164
Indbinding Hardback
Forlag Springer International Publishing AG
Sideoplysninger 164 pages, 28 Illustrations, black and white; XI, 164 p. 28 illus.
Mål 210 x 148
ISBN-13 / EAN-13 9783319473277