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Forventes på lager: 28-12-2016
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
| Forlag | Springer International Publishing AG |
| Forfatter | Arthur Asa Berger |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2016 |
| Udgivelsesdato | 28-12-2016 |
| Første udgivelsesår | 2016 |
| Illustrationer | 28 Illustrations, black and white; XI, 164 p. 28 illus. |
| Originalsprog | Switzerland |
| Sideantal | 164 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 164 pages, 28 Illustrations, black and white; XI, 164 p. 28 illus. |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783319473277 |