Rural Marketing: Growing the Non-urban Consumer (Bog, Hardback, Engelsk) af Sanal Kumar (IIM Nagpur Velayudhan

Rural Marketing: Growing the Non-urban Consumer

(Bog, Hardback, Engelsk)

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Beskrivelse

Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Sanal Kumar (IIM Nagpur Velayudhan
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 14-02-2024
Første udgivelsesår 2024
Illustrationer 43 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 236
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 236 pages, 43 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781032518756