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Forventes på lager: 14-02-2024
Rural markets offer a sizable and resilient pool of consumers to organisations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy.
| Forlag | Taylor & Francis Ltd |
| Forfatter | Sanal Kumar (IIM Nagpur Velayudhan |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 14-02-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | 43 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 236 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 236 pages, 43 Tables, black and white; 15 Line drawings, black and white; 15 Illustrations, black an |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032518756 |