Storytelling and Market Research: A Practical User Guide (Bog, Hardback, Engelsk) af C. Frederic John

Storytelling and Market Research: A Practical User Guide

(Bog, Hardback, Engelsk)
Forfatter: C. Frederic John

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Beskrivelse

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter C. Frederic John
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 11-11-2021
Første udgivelsesår 2021
Illustrationer 17 Line drawings, black and white; 1 Halftones, black and white; 18 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 186
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 186 pages, 17 Line drawings, black and white; 1 Halftones, black and white; 18 Illustrations, black
Mål 229 x 152
ISBN-13 / EAN-13 9781032064871