Storytelling and Market Research: A Practical User Guide (Bog, Paperback / softback, Engelsk) af C. Frederic John
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  9. Storytelling and Market Research: A Practical User Guide

Storytelling and Market Research: A Practical User Guide

(Bog, Paperback / softback, Engelsk)
Forfatter: C. Frederic John
Storytelling and Market Research: A Practical User Guide
Forlag: Taylor & Francis Ltd

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Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.

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Forlag Taylor & Francis Ltd
Forfatter C. Frederic John
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 11-11-2021
Første udgivelsesår 2021
Illustrationer 17 Line drawings, black and white; 1 Halftones, black and white; 18 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 186
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 186 pages, 17 Line drawings, black and white; 1 Halftones, black and white; 18 Illustrations, black
Mål 186 x 226 x 19
ISBN-13 / EAN-13 9781032064857