Strategic Brand Management: Surviving the Competitive Environment
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032947457
- Se flere detaljer ▼
Bemærk: Kan ikke garanteres før jul. Se dato på varen.
Forventes på lager: 05-01-2026
Beskrivelse
The book covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with illustrations, the process of building and protecting brands, what it takes for a popular name to become a brand, and then, a power brand.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 05-01-2026 |
| Første udgivelsesår | 2026 |
| Illustrationer | 26 Tables, black and white; 30 Line drawings, black and white; 5 Halftones, black and white; 35 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 250 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 250 pages, 26 Tables, black and white; 30 Line drawings, black and white; 5 Halftones, black and whi |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032947457 |