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Salgsledelse og markedsføringsledelse
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Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value (Bog, Hardback, Engelsk)This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It... Læs mere
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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition (Bog, Hardback, Engelsk)Ditch traditional corporate branding to create a powerful, recognizable brand... Læs mere
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Flux: What Marketing Managers Need to Navigate the New Environment (Bog, Hardback, Engelsk)The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
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Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms (Bog, Hardback, Engelsk)This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow.... Læs mere
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Marketing Green Buildings: Guide for Engineering, Construction and Architecture (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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Value in Marketing: Retrospective and Perspective Stance (Bog, Hardback, Engelsk)Value in Marketing presents reflections and analysis of value in marketing by consecutive generations of scholars who have made theoretical contribution to the contemporary understanding of the concept, its interpretations, dimensions and importance.
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Transitional Justice, Corporate Accountability and Socio-Economic Rights: Lessons from Argentina (Bog, Hardback, Engelsk)This book explores the intersection of two emergent and vibrant fields of study in international human rights law: transitional justice and corporate accountability for human rights abuses.
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The Promise of Social Marketing: A Powerful Tool for Changing the World for Good (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits (Bog, Hardback, Engelsk)The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain.
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Taking Technology to the Market: A Guide to the Critical Success Factors in Marketing Technology (Bog, Hardback, Engelsk)Provides a practical guide to the critical success factors in marketing technology. This book can help you... Læs mere
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A Stakeholder Approach to Managing Food: Local, National, and Global Issues (Bog, Hardback, Engelsk)Levering: Skaffevare (forvent 14 - 30 hverdage) -
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The Routledge Companion to Coopetition Strategies (Bog, Hardback, Engelsk)This reference volume is the first to provide a comprensive international survey of co-opetition research. Organised thematically, and written by the... Læs mere
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