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A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts... Læs mere
Bemærk: Kan ikke leveres før jul.
This new and timely book looks at the issue that Heritage in general, and... Læs mere
Bemærk: Kan ikke leveres før jul.
Presents a system for crowd management which integrates security with the other concerns for the health and safety for crowds, looking at the theories and... Læs mere
Bemærk: Kan ikke leveres før jul.
Presents a system for crowd management which integrates security with the other concerns for the health and safety for crowds, looking at the theories and... Læs mere
Bemærk: Kan ikke leveres før jul.
The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from... Læs mere
Bemærk: Kan ikke leveres før jul.
A comprehensive training guide and authoritative resource essential for all students, bartenders, sommeliers, mixologists,... Læs mere
Bemærk: Kan ikke leveres før jul.
The first comprehensive analysis of neolocalism in the tourism context and a forum to discuss the latest developments, trends, and research involving tourism and neolocalism, as well as exploring new areas for consideration.
Bemærk: Kan ikke leveres før jul.
Billions of dollars are lost from marketing plans that fail to get implemented properly. This book draws upon... Læs mere
Bemærk: Kan ikke leveres før jul.
The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management.
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With contributions from international experts in the field, this volume provides a research-led perspective to explore and understand emerging... Læs mere
Bemærk: Kan ikke leveres før jul.
Examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends... Læs mere
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A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win... Læs mere