Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Get the models and tools you need to support a customer-centric strategy and drive digital initiatives.
Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.
Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.
Learn to communicate confidently and effectively as a leader with this essential manual based on lessons from top CEOs.
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Combine the leading approaches of Lean Six Sigma and appreciative inquiry with this unique framework for business improvement and organisational change.
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Maximise the value of your brands and innovations by managing them as real business assets with this definitive guide to handling intellectual property.
Identify potential areas of risk within your business using this expert advice from leading industry contributors.
Assess the role of innovation in developing profitable business strategies with this expert commentary on effective and profitable practice in the world's new low-carbon economy.
The Innovation Handbook is a practical guide to the effective management and commercial exploitation of ideas and knowledge, allowing companies to move ahead of their competitors, offer real value to customers and boost their profitability.