Kogan Page Ltd Forlag
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale (Bog, Hardback, Engelsk)
Convert shoppers into buyers at the point of purchase more effectively with this book written by 35 experts from around the globe.
Status: Skaffevare (forvent 3 - 8 uger) -
The John Adair Lexicon of Leadership: The Definitive Guide to Leadership Skills and Knowledge (Bog, Hardback, Engelsk)
John Adair's Leadership Lexicon is an all-in-one volume of his ground breaking and influential works on leadership. Including the international best-seller Leadership of Muhammad, it explores the nature of motivation, strategy and the skills needed to become a leader.
Status: Skaffevare (forvent 3 - 8 uger) -
Branded Beauty: How Marketing Changed the Way We Look (Bog, Hardback, Engelsk)
Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.
Status: Skaffevare (forvent 3 - 8 uger) -
The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand (Bog, Hardback, Engelsk)
Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.
Levering: 6 - 9 hverdage -
Leading Strategy Execution: How to Engage Employees and Implement Your Strategies (Bog, Hardback, Engelsk)
Demonstrates to senior executives ways in which they can successfully enthuse their employees so that they willingly... Læs mere
Status: Skaffevare (forvent 3 - 8 uger) -
The Value of Talent: Promoting Talent Management Across the Organization (Bog, Hardback, Engelsk)
The Value of Talent examines the importance of talent in contributing to organizational success. It presents a number of strategies to encourage, assess, develop and retain talent across all levels of the organization.
Status: Skaffevare (forvent 3 - 8 uger) -
Managing Conflict at Work: Understanding and Resolving Conflict for Productive Working Relationships (Bog, Hardback, Engelsk)
Managing Conflict at Work provides guidance on preventing, containing and resolving conflict. It examines conflict in the context of workforce motivation, leadership and corporate responsibility and includes advice on mediation, stakeholder analysis and reflective questioning.
Status: Skaffevare (forvent 3 - 8 uger) -
Evidence-Based Reward Management: Creating Measurable Business Impact from Your Pay and Reward Practices (Bog, Hardback, Engelsk)
Evidence-Based Reward Management considers how to get better return on pay and benefits, whether incentives are a positive thing, engaging staff for increased performance and questions some of the fads in reward.
Status: Skaffevare (forvent 3 - 8 uger) -
Forecasting Financial Markets: The Psychology of Successful Investing (Bog, Hardback, Engelsk)
Forecasting Financial Markets provides a compelling insight into the psychology of trading behaviour - and shows how a clear understanding of such patterns, and the ability to neutralise emotional responses to market fluctuations, can increase investment success.
Status: Skaffevare (forvent 3 - 8 uger) -
Building the Value Machine: Transforming Your Business Through Collaborative Customer Partnerships (Bog, Hardback, Engelsk)
Turn your business into a "value machine" where sales and marketing functions are aligned to work with key customers and create real value for both the customer and the business.
Status: Skaffevare (forvent 3 - 8 uger) -
Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering (Bog, Hardback, Engelsk)
Helps you to understand how partnerships function and how you can manage them more... Læs mere
Status: Skaffevare (forvent 3 - 8 uger) -
The Retail Value Chain: How to Gain Competitive Advantage through Efficient Consumer Response (ECR) Strategies (Bog, Hardback, Engelsk)
Gain critical insight into why retail operates the way it does and implement efficient consumer response strategies.
Status: Skaffevare (forvent 3 - 8 uger)
