Emotional Intelligence Coaching describes how to assess and manage the emotions of one's self, or others. The authors present the skills necessary to use EI as a powerful tool to help coach for enhanced performance.
John Adair's Leadership Lexicon is an all-in-one volume of his ground breaking and influential works on leadership. Including the international best-seller Leadership of Muhammad, it explores the nature of motivation, strategy and the skills needed to become a leader.
Spending Advertising Money in the Digital Age provides detailed advice, backed up by solid research, on how to understand today's complex media landscape, allocate a brand's media budget most accurately, and then deploy it most effectively in order to build business.
Examine 100 of the world's most spectacular brand disasters, including Enron, Pan Am, smokeless cigarettes and Bic underwear, and learn valuable lessons to ensure a healthy existence for your brand.
Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
How to Pass the UK's National Firefighter Selection Process complies with the... Læs mere
Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.
The Reward Management Toolkit provides practical guidance on the steps required to develop and implement reward innovations and to manage key reward practices, including: bonus schemes, pay reviews and evaluating rewards.
Explore the developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, including personality, consumer behaviour, decision making and market segmentation.
Design, implement and assess mentoring schemes in any organization to aid succession planning and talent development.
It provides a broad range of L&D techniques. Anyone responsible for managing, designing and delivering training will be able to use the book to find new inspiration, gain better understanding of certain tools/models, get examples of best practice and find further advice.
International Human Resource Development is the ideal handbook for all professional trainers and provides core information needed by all professional students of this subject.